4 Rules For Ensuring Effective Email Service

October 30, 2012
By

When you need to send large volumes of emails to your customers, you need a bulk email service for speed and efficiency. The email service can ensure that you get a lot of traffic, which can translate, to increased sales and much needed profit. Today people are even sending bulk email invitations to events and to advertise certain activities. For email marketing to be successful, there are certain rules that should be followed.

1. Use a subject line and header information in your emails that specifies the objective of sending the mail. It is important to ensure that you do not mislead your readers. The recipients should know what to expect the moment they see the name of your website. Do not try to ‘trick’ the readers by giving false information.

2. Do not try to pretend as if the email is anything but an advertising campaign. The readers know an ad when they see one and they appreciate a business that is upfront about their motives. Everyone knows that a business needs to advertise in order to make sales. It is important for the readers to identify an email as an advertisement immediately.

3. When sending bulk emails, make sure that you include your name, address and location. The readers will appreciate as much information as possible about any company they hope to deal with. If this information is missing, the information cannot be taken seriously and is treated as spam.

4. Always include a unsubscribe or opt-out option in your mail. This allows recipients who do not want to receive your messages to remove themselves from the list. Make sure that the opt-out link or option is clear or highly visible. You should also include a return address for those who might wish to communicate with you or send feedback.

When you are sending emails to people who are not close to you, you should make sure that you treat them with respect. Be careful about the language you use in your emails as this can make the difference between getting and losing customers. When people opt out of your mailing list, you should never give their addresses to a third party.

Make sure that you are prompt when responding to any inquiries and always make sure that you give accurate information. If you hire the services of an email company, make sure that the company you choose complies with your rules and wishes.

Share

Leave a Reply

Contact LFT


Hit Counter provided by technology news